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We know successful brands need to keep moving, reacting to the world around them. They never stop thinking. And neither do we. Brands can empower real change, sharpening focus and direction for a business and change the perceptions an thinking type of their customers. These customers are the reason brands exist and they are demanding a more personalized connection with the brands. Our approach, establishing genuine insights and strategically defining purpose, goal and values, can help brands meet those demands.As technology is creating change in how people engage with brands and make purchasing decisions like never before, we help them create their own meaningful and significant change and make that all important customer connection.
Branding
Our approach in branding
Phase 1: Consult
During the Consult Phase we immerse ourselves in your business – including your organizational and marketing strategies, market, customers and competitors. We also collaborate with your employees, stakeholders and customers as needed to draw out information. Our aim in this Phase is to clearly define your challenge and objectives, and conduct brand research to uncover the insights that will lay the foundation for your brand’s development and expression.
Phase 2: Create
During the Create Phase we create your brand strategy. We use your brand insights, combined with our expertise and creativity, to craft your brand positioning – the unique, relevant, credible and sustainable position in the market that you will own. We then develop the supporting elements that will strengthen and explain your brand. If required, we can untangle your brand architecture and develop an architecture strategy to take your brand to market. And if your brand needs a new logo and look and feel, our brand design team will step in, using strategic insights and your approved brand positioning to inspire development of a new visual identity.
Phase 3: Express
In the Express Phase, we bring your brand to life. We express it visually, verbally and experientially, across all touchpoints and channels. We develop your brand stationery, templates, communications collateral and website. To ensure consistent application of your brand, we develop comprehensive brand guidelines for employees, suppliers and partners. And we can also develop your go-to-market strategy and execute campaigns for your customers and employees.
Steps:
- Market research – qualitative & quantitative
- Brand positioning
- Brand story, tone of voice & key messaging
- Brand architecture
- Brand portfolio analysis
- Customer value proposition (CVP)
- Employee value proposition (EVP)
- Brand naming
- Brand logo & visual identity
- Graphic design
- Digital design
- Brand guidelines
- Website & collateral copywriting
- Brand marketing strategy
- Go-to-market strategy
- Brand activation
- Brand launch planning
- Brand rollout & project management
- Brand management
- Brand measurement
- On-site marketing manager
- Fill temporary resources gaps
- Drive strategic marketing initiatives
- Execute brand refreshes and launches
